We all typically refer to those we provide products or services to as "customers." Here at Peoplelink, however, we recognize that in addition to our "customers," we also have "partners." What's the difference, you ask? A customer says "I'm not happy with your product/service and if you don't improve it immediately, we'll just get someone else who can get it done." I'm guessing you have some of those. A partner, however, says "You have a great company and we want to continue working with you, but right now you're falling short of our expectations. Let's sit down together and figure out what needs to be done for you to make the necessary improvements." Does your company have any partners? Our mission at Peoplelink is to find more partners, fewer customers, and for those customers we have, work with them to help them become partners. Business is not a one-way street. It requires relationships, tolerance, understanding, communication and a 100% commitment from each side (in sickness and in health?). Let that be your company's mission.